OUR JOURNEY
EST. 2020 TORONTO, CANADA
Let me tell you a story.
Often we talk about "curing" depression or "alleviating" anxiety. And yes, that's critical. But for many, our negative feelings are like a lake, and the spoon you're trying to empty it out with, to "cure" yourself of those emotions, isn't nearly big enough. And when emptying out the lake is made out to be the prerequisite to crossing it, it leaves many trapped behind.
But happiness is like building a boat that takes you across that lake, regardless of whether it's full of crocodiles or acid water. It's about journeying ahead even while you are still dealing with the struggles, that it's okay to still be coping and at the same time forge onwards.
That's what Happiness Battery is for: to help you build that boat, even if the crocodiles are still circling. And who knows, perhaps in that journey you'll find the resources to overcome those negative emotions, but it's okay if that isn't now.
You deserve to move on -- to be happy, regardless.
Our Journey So Far
2020
HAPPINESS BATTERY IS FOUNDED
Some girls from Toronto start thinking about big, big problems.
What to do about the lack of goods and services that promote happiness? And what to do about the larger societal issue of where we primarily only use negative language when speaking about mental health?
JANUARY 2021
What is Happiness Battery going to actually encapsulate, and what kind of visual identity helps portray that?
MARCH 2021
DESIGNING AND LAUNCHING MERCHANDISE
Everything from hoodies to beanies, tote bags to pins -- at the initial launch, our shop had over 80 different products for all ages and genders!
APRIL 2021
THE HAPPINESS BATTERY APP STARTS TO TAKE SHAPE...
Building up the initial wireframe and prototype for the app; testing features, functionality, UX, etc. with beta testing.
NOVEMBER 2021
PITCH COMPETITION!
It was time to pitch our work to a panel of judges... with
$10,000 in seed funding on the line!
WE WON!!
2022
REFINING THE APP
Some features had to be fundamentally changed. Also, we added a gamified model to the game. But that's the good thing about change -- it brings greatness. Kidding.
COMING
SOON
LATE 2023
On the App Store